Htc Introduction Essay Example for Free

Htc Introduction Essay HTC quickly emerged on the smartphone scene with the remarkable success of The Sense, one of its first models, and broke many industry sales records. People were asking, â€Å"Who is HTC? † Our research indicates that HTCs rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our primary research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand awareness was relatively low. For HTC to stay relevant in the hypercompetitive smartphone industry, it needs serious revamping of its marketing plan. With smartphone market penetration increasing to more than 20 percent in the past five years and reaching 46. 8 percent in Q3 2011, HTC has tremendous opportunities to establish a solid market position. After examining the market conditions and current HTC performance in the U. S. , our team proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2. 5 million. We analyzed the industry and examined external factors that could impact HTCs bottom line. This analysis gave us crucial insight into the smartphone market. We also analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and distinct target markets. We recommend that HTC take specific steps through segmenting, targeting, and positioning to execute its marketing plan. We are confident that our plan can increase HTCs market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industry, which equals 18. 7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We developed a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an emerging brand to a dominant market leader.

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In recent years, the word â€Å"Media† has become a controversial subject due to the reputation that has been formed surrounding it. When defined, â€Å"Media† can refer to any form of mass communication, designed to convey information around the globe. However, due to the influential nature of broadcasting, large corporations such as the American broadcasting Corporation (ABC) manipulate reality in order to convey a specific ideology. Under certain circumstances, mass-manipulation of such information can vastly impact the perception of the public on issues such as insurgency in the Middle East. An example of this effect is the aftermath of 9/11, the monumental act of aggression and revolt that took place on the morning of September 11th 2001 in New York City, NY. At 9:03 am United Flight 175, a Boeing 757, was flown into the South Tower of the World Trade Center. The aircraft entered the south face at floors 77-85, controlled by several men of Middle Eastern ethnicity (Federal Bureau of Investigation). In the wake of tragedy, the gap between religion and ethnicity was merged. All those of Middle Eastern ethnicity, or Islamic practice (collectively referred to as â€Å"Muslims†), were negatively isolated and integrated into the world of broadcasting. It took mere minutes for reports of the catastrophe to be broadcasted globally and mere days Muslims across the United States to become the central target of discrimination. The imagery, videos and language used to represent innocent civilians of the Middle East have been successful in generating a common sense of fear and uncertainty, in regards to what the future holds, across the country. Corporations such as the American Broadcasting Corporation (ABC) and the Cable News Network (CNN) devotedly b... ...hysteria† affect (Kellner 45). Mass hysteria is defined to be a large population in which all members exhibit similar mental agitation. In reference to 9/11, employing the technique of hysteria was designed to create a fear that would have previously not existed, by promoting the viewers to make a connection between insurgency and average civilians in the Middle East. In conclusion, a large portion of the stigma we associate with Muslim Americans today can be accredited to the American National News, whom frequently broadcast biased material that conveys nefarious stereotypes and promotes negative attitudes. In order to reverse the false perception, and negative demeanor Americans carry in regards to Muslims, awareness must be raised about the manipulation techniques used by the mass media that influence the public opinion on the controversial subject of terrorism.

My best educational experience Essay

My best educational experience was learning to drive my car. My [insert figure name] taught me how to understand the basics of driving as well as defensive driving. He or she would always state that driving was a big responsibility. I always wondered why driving a car could be a responsibility and I learned it very slowly during my driving course in school. Our instructor stated that driving was a two-way encounter with others and your own vehicle. He did not allow us to get into a car until we understood the rules of the road. For instance, did you know that you must wear a seatbelt no matter what? And it’s also important to check under and in your car before cranking the ignition? I never thought that stuff was important unless it was in a movie. After he ensured us that it was for our safety, I check to make sure I’m okay. Learning the rules of the road was an easy task. We had to learn about the signal lights, lines of the roads, and basics of driving with others. My vision test (signal lights and signs) was a breeze because the signs were so easy to remember. At first, I could not remember which sign meant construction workers and pedestrians; now I can recognize any sign that involves individuals crossing my path. Learning how to drive a car also meant learning how to understand my car. Our driving instructor taught us the general structure of a car by posting pictures and having actual parts in our class. Each day, we learned a new part and how it functions in our car. The third day of class was our messiest; he brought a transmission into our classroom with oil on it. He stated that our cars would not be able to move if our transmission did not work. I really didn’t know that before he told me – and it makes me wonder how naive I would have been without knowing it. By the end of the seven weeks, our instructor took us on the road. I was the 12th driver listed for an on-road exam for my permit. I was very nervous because I had to get on the road with other experienced drivers. My instructor told me to be careful and relax. I relaxed then I was careful with my driving. I realized that being ‘uptight’ about the situation could make things worse. Driving a car was not surgery (even though our instructor made it seem that way). Driving was an enjoyment because I could determine my destinations. If I wanted to get away and go to the beach, all I had to do is crank my car and fill up the tank. The freedom of driving has taught me how to appreciate my time. By having access to a vehicle, I realized that I was fortunate to feel comfortable behind a wheel. Cars are a big responsibility and I agree with [insert figure name]. It does take a responsible person to travel highways at high speeds in a vehicle. I’m glad that I was able to become one of those responsible people and learning to drive was an amazing experience – it taught me how to guide myself in the right direction.

Marine Ecosystem - 1607 Words

The earths oceans provide an enormous range of resources and affect the quality of life as we know it. The oceans cover approximately 70 percent of the surface of the earth and have a cyclical effect on weather, e.g. temperature, precipitation and air quality. Regardless of your views on global warming, the fact remains that humans have an impact on the marine ecosystems through waste from chemicals and debris polluting this vast renewable resource. Based upon current scientific evidence, emissions of greenhouse gases from human activities are projected to cause significant global climate change during the 21st century. Such climate change will create novel challenges for coastal and marine ecosystems that are already stressed from human†¦show more content†¦However, the total amount of energy in the universe available to do biological work is decreasing over time.This law plays into the fact that energy in life-organisms is decreasing over time. If this were not the case th en, these organisms would live forever. Instead the law is biological creatures are born and they die. Energy can only be transferred. It cannot be created or destroyed. In the marine life-system this is as evident as in any other life-system. Benthos relies on nekton just as much as plankton. They are all locked in a complicated yet simple dance of consumption, reproduction, and death following in decomposition. This can be translated into energy examples such as taking in energy through capturing, transferring energy as in reproduction and dispersing energy back into the general eco system by death. Abiotic factors are elements of an ecosystem that are non-living but still have an impact on the environment. Some examples of abiotic factors that impact the marine ecosystem include: water temperature, sunlight, ocean currents and the salinity of the water. Biotic factors in the marine ecosystem are the living organisms, which include plants and animals. Biological evolution accounts for the diversity of species developed through gradual processes over many generations. Many species develop their unique characteristics through biological adaptation, which involves the selection of naturally occurring variations in populations. Biological adaptationsShow MoreRelatedMarine Ecosystems4156 Words   |  17 PagesRocky Shore Ecosystems- Point Cartwright Nicolas Cuny 11B Mr. Nisbett Due Date: 03/09/2010 Introduction: On the 23rd of August, the three biology classes or grade 11 at Redlands College visited the rocky shore ecosystems at Point Cartwright in Queensland. Two different types of rocky shore ecosystem were examined, the rock pool area, and the boulder area. We first examined areas within the rock pool area. The rock pool area has several specific featuresRead MoreEndangered Species Of Marine Ecosystems1616 Words   |  7 Pagesholds in a fishery. This policy will enable controlled fishing (Solliman, 2014). 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They can be contrasted with freshwater ecosystems, which have a lower salt content. â€Æ' Why is the Marine Ecosystem important? Marine ecosystems are very important in to the overall health of both marine and terrestrialRead MoreImpact Of Overfishing On Marine Ecosystems And Human Culture1724 Words   |  7 PagesIntroduction Overfishing occurs when fish are being caught faster than they can reproduce and replace themselves (Lee and Safina, 1995, pg.5). It greatly affects biodiversity of marine ecosystems and human culture. Impacts of Overfishing Overfishing can impact marine ecosystems and communities that rely heavily on marine mammals. Large reductions in population sizes of marketable fish species caught yearly may significantly create economic stress within fishing communities, especially if they mainlyRead MoreHumans Are Wiping Out the Marine Ecosystem Essay771 Words   |  4 PagesOur ecosystem is in danger. Fish, corals, octopuses, turtles, and even whales are dying. One may ask why: humans. Humans are wiping out multiple ecosystems on a daily basis. If this atrocious rate of marine life genocide continues, the human race probably won’t be able to have fish on their dinner plates in approximately a hundred years. The water is murky, and life is fading away. Several factors act as a cause for this catastrophe. For example, the annihilation of marine organisms is kindled byRead MoreThe Negative Effects of Humans and Nature on Florida’s Marine Ecosystems2047 Words   |  9 Pagesone large marine ecosyste m. Florida is one big sand peninsula located below the 40th longitudinal North American line. Three bodies of salt water (Gulf of Mexico, Strait of Florida and Atlantic Ocean) surround three out of four directions of Florida. Man-made canals, natural lakes, rivers and estuaries are confined within the State of Florida’s physical boundaries. All of these form an interlocking system of waterways that impact the interconnected marine environment (marine ecosystem). All ofRead MoreA Successful Marine Biologist That Specializes The Natural Beauty Of The Oceans Ecosystem852 Words   |  4 Pagesimpossible to reach such a far fetched goals. My main goals or â€Å"dream goals† that I am currently striving for are career based, and those goals are to one day become a successful Marine Biologist that specializes in cetaceans, marine mammals, while also trying my hardest to converse the natural beauty of the oceans ecosystem. Now this may not be the most finically sound job , or even easily achieved career, but for me it is not about the money or easy way. Would I prefer that I have a high income? Yes